We first invested in Charteroak more than ten years ago and, now under the RO’s direct control, it has grown to become one of the best known holiday lodge development businesses, with two stunning sites in Cornwall.
Charteroak has differentiated itself from the larger scale developers and park operators by concentrating on what management refer to as ‘The Charteroak Experience’, focusing on the quality of the locations themselves, the generous plot sizes and the exceptional environments in which the lodges are located, offering a clear, more affordable alternative to a conventional holiday property purchase.
Promoting ‘The Charteroak Experience’ through a customer-focused message, in terms of the lifestyle benefits our sites have to offer as well as the strong investment returns available, has certainly paid dividends. In a survey of all those customers who had completed a site visit, whether they ultimately purchased a lodge or not, 100% of responses said they would recommend Charteroak to friends and family.
With the staycation phenomenon in evidence, along with an excellent operational team there is a great deal of opportunity to build on the brand values we have established and for the business to prosper going forward.